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Brand

Brand Identity

A mark that holds up at 16 pixels and on a storefront sign — not just a logo file.

from $1,850

A brand mark and identity system shown applied across multiple formats on a dark canvas.

The problem

If your logo is a word set in a font inside a rectangle, it isn’t a brand yet.

For new businesses naming themselves for the first time, and for businesses whose look has stopped matching what they’ve become.

What's included

  • Discovery on what the identity needs to do
  • Multiple original mark concepts
  • Full lockup family (horizontal, stacked, mark-only)
  • Colour and type system
  • Usage guidelines document
  • Favicon and social kit
  • Every source file (vector originals)
  • Fixed revision rounds

Packages

Mark & Basics

A real mark and the essentials, sized right for a new or small business.

$1,850

$925 due today · $925 on delivery

  • 2 original mark concepts
  • 1 lockup set
  • Colour + type system
  • Favicon kit
  • 2 revision rounds
  • All source files
Turnaround: 2–3 weeks Revisions: 2 rounds

× 1 · one per order

50% today, 50% on delivery. You own every file. No proprietary lock-in.

Recommended

Identity System

The full system — every lockup, every usage rule, print and social covered.

$4,200

$2,100 due today · $2,100 on delivery

  • 3 original mark concepts
  • Full lockup family
  • Usage guidelines PDF
  • Social + print kit
  • 3 revision rounds
  • All source files
Turnaround: 3–4 weeks Revisions: 3 rounds

× 1 · one per order

50% today, 50% on delivery. You own every file. No proprietary lock-in.

Brand + Site Kit

The Identity System, plus the web tokens and templates that carry it onto your site.

$6,900

$3,450 due today · $3,450 on delivery

  • Everything in Identity System
  • Web design tokens (colour, type, spacing)
  • Component styling
  • Page templates ready for a build
Turnaround: 4–5 weeks Revisions: 3 rounds

× 1 · one per order

50% today, 50% on delivery. You own every file. No proprietary lock-in.

Custom scope

Need something bigger, smaller, or different than what's listed? Book a 30-minute call — we'll scope it and send a fixed price.

Book a call

Deliverables & terms

Turnaround
Mark & Basics: 2–3 weeks · Identity System: 3–4 weeks · Brand + Site Kit: 4–5 weeks
Revisions
Mark & Basics: 2 rounds · Identity System: 3 rounds · Brand + Site Kit: 3 rounds
What you own
Every source file — vector originals, the guidelines document, the full kit. We keep no exclusive copy of your own identity.
Payment split
50% at checkout, 50% on delivery

How this service runs

  1. Discovery

    What the mark needs to say, and where it needs to work (sign, favicon, invoice, truck).

  2. Concepts

    Original mark concepts presented with rationale, not a moodboard of clip art.

  3. Refinement

    Your revision rounds sharpen the chosen direction.

  4. System

    Colour, type, and usage rules documented.

  5. Delivery

    Every file, every format, handed over.

Related work

FAQ

How do we know the concepts won’t be generic clip-art logos?

Every concept is an original constructed mark — the same standard we hold our own logo to. No stock icons, no repurposed marks.

Do you design signage or vehicle wraps?

The guidelines document is built so any sign shop or printer can apply the system correctly, including on a truck or storefront sign. We don’t fabricate physical signage ourselves.

What if we need more than the included mark concepts?

Identity System and Brand + Site Kit include 3 concepts up front. If you need more, tell us at discovery and we’ll scope it.

Will you build our website too?

Brand + Site Kit hands off web-ready tokens and templates; pair it with Website Design or Web Development to get the site itself built.

Get a mark that holds up.

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